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Workshops

Register by September 12 for early-bird rates.

Developers’ Prep Course
Wednesday, Oct. 22
8 a.m. – 5 p.m.

The acclaimed Developers’ Prep Course breaks down the complexities of developing an incubation program into steps that will help you create a self-sustaining program. Topics will include conducting a feasibility study and developing a business plan; locating and attracting prospective clients; achieving intended goals; and marketing an incubation program. Whether your program is in the conceptual stage or already knee deep in development, you can’t afford to miss this workshop. Jonathan Gorham, president of Gorham Associates, has taught incubator feasibility and management techniques to more than 1,500 private developers and economic development professionals since 1991.
Jonathan Gorham, President, Gorham Associates, Woodbridge, Conn.
Fees:
$350 NBIA members / $390 nonmembers

Developing Performance Measurement Systems for Incubation Programs
Wednesday, Oct. 22
9 a.m. – 5 p.m.

Can you show stakeholders the return on their investments in your incubator? Gary Evans will take you through the process of developing a set of appropriate performance metrics for your incubation program, based on the context in which it operates and the needs of your stakeholders. Come discuss principles and issues, and help identify appropriate benchmarks and best practices for measuring economic impacts of incubators. Share insights into implementing, managing and/or improving these systems. Evans has extensive experience working with business incubators and research parks, overseeing one incubator’s growth from fewer than 25 clients to more than 100. He has also been responsible for creating six technology-focused incubators.
Gary Evans, CEO – US Operations, ANGLE Technology Group, Charlottesville, Va.
Fees:
$350 NBIA members / $390 nonmembers

Effective Marketing and Outreach Strategies for Empowerment Incubators
Thursday, Oct. 23
9 a.m. – 5 p.m.

Many empowerment incubators do not have the time or resources to design and implement full-scale marketing programs. Seedco and The Enterprise Center assist emerging and existing empowerment incubators in streamlining their operations for maximum community impact. Presenters will share best practices, encourage an exchange of ideas about effective outreach and promotional strategies for empowerment incubators, and help you begin to develop marketing and outreach strategies for your own incubator. During this interactive workshop, you will review your incubator objectives and goals, identify the characteristics and needs of your target clients, and begin to develop marketing and action plans to promote incubator products and services to potential clients and community partners.
Steve Cohen, Program Manager, Seedco, New York
Lee Huang, Director, Cities Beyond, The Enterprise Center, Philadelphia
Marla Pettinato, Program Associate, Seedco, New York
Fees:
$350 NBIA members / $390 nonmembers

Sector-Focused Incubation: A Model for Creating High-Performing and Sustainable Programs
Thursday, Oct. 23
9 a.m. – 5 p.m.

Sector-focused incubation strategies, such as those that focus on biotechnology, arts, software or women-led companies, can enhance incubator performance and foster long-term sustainability. Sector-focused incubation strategies also are highly adaptable in changing economic conditions. Jim Robbins and Carol Lauffer will discuss a proven model for sector-focused incubation – based upon cluster economic theory – that has been replicated in 15 incubators. Learn how to use this model to plan for and create a sector focus for your new or existing incubation project. Find out how to create or add a sector focus or change an existing sector focus. Together Robbins and Lauffer have decades of experience in new business formation, organizational design, technology development and management, technology incubation, business services development and implementation, and strategic partnerships.
Carol Kraus Lauffer, Principal, Business Cluster Development, San Jose, Calif.
Jim Robbins, Principal, Business Cluster Development, San Jose, Calif.
Fees:
$350 NBIA members / $390 nonmembers

Filling the Gap: From Feasibility Study Through the First Year
Thursday, Oct. 23 to Friday, Oct. 24
9 a.m. – 5 p.m.

After a feasibility study suggests that an incubation program is doable, the incubator development team must begin making decisions that will be critical to the program’s long-term success. From this point through the first year of operation, proper planning is the key to minimizing problems that may arise later. In this two-day session, Russ Combs, Lisa Ison and Hope Player will provide tips and tools to better manage these early stages. Beginning with the process of analyzing a feasibility study, they will use case studies to address topics including facilities; budget development; effective and affordable marketing; policies and procedures; and client service programs. Combs and Ison bring insight from many years of incubator management and entrepreneurship support. Player is a Certified Public Accountant and a former incubator board chairman.
Russell V. Combs, Director of Technology Ventures, ACEnet, Athens, Ohio
Lisa C. Ison, President, The New Century Venture Center, Roanoke, Va.
W. Hope Player, CPA, President, The Arcadian Group, LLC, Rochelle Park, N.J.
Fees:
$525 NBIA members / $575 nonmembers

Growing the Successful Entrepreneur
Friday, Oct. 24
9 a.m. – 5 p.m.

Successful entrepreneurs must master both “hard” technical skills as well as a management approach that utilizes “soft” skills – intentional strategies that build effective business relationships and provide impeccable, consistent customer service. Effective business relationships sustain long-term contracts and help build professional networks, while remarkable customer service nurtures loyalty, increases reach and generates customer satisfaction that can help create new business opportunities. In this workshop, small business advisor and coach Paul Terry will use lecture, demonstrations, role playing and case studies to impart strategies for helping your clients inspire customer confidence, improve customer service, build repeat customers, network efficiently, and enhance their reputations.
Paul Terry, Principal, Paul Terry & Associates, San Francisco, Calif.
Fees:
$350 NBIA members / $390 nonmembers

Mastering the Maze of EDA Funding Requirements
Friday, Oct. 24
9 a.m. – noon

The Economic Development Administration (EDA) provides more funding for new and renovated incubation facilities than any other entity in the United States. Learn how two incubator managers mastered the maze of EDA requirements to attain successful funding for their projects. During this half-day workshop, Linda Clark and Steven Shepherd will discuss early-stage relationship building; the importance of developing community support; the grant writing process, and how to survive pitfalls such as brownfields, flood plains and destruction of old buildings. The presenters will also share lessons learned and what they wish they had known going into the projects. Clark has successfully written funding proposals to the EDA, the Appalachian Regional Commission, the U.S. Department of Housing and Urban Development and the U.S. Department of Agriculture. Shepherd’s new incubation facility was funded in part by the EDA.
Linda Clark, Director, Ohio University Innovation Center, Athens, Ohio
Steven Shepherd, Business Incubation Coordinator, The Ohio State University South Centers Endeavor Center, Piketon, Ohio
Fees:
$185 NBIA members / $205 nonmembers




NBIA Home

Workshops

Developers’ Prep Course
Wednesday, Oct. 22

Developing Performance Measurement Systems for Incubation Programs
Wednesday, Oct. 22

Effective Marketing and Outreach Strategies for Empowerment Incubators
Thursday, Oct. 23

Sector-Focused Incubation: A Model for Creating High-Performing and Sustainable Programs
Thursday, Oct. 23

Filling the Gap: From Feasibility Study Through the First Year
Thursday, Oct. 23 to Friday, Oct. 24

Growing the Successful Entrepreneur
Friday, Oct. 24

Mastering the Maze of EDA Funding Requirements
Friday, Oct. 24

 

 

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