Incubator Assessment and Refinement: Systematically Evaluating Your Incubator's Strengths and Weaknesses
Using new methods and tools, this workshop will allow managers and board members of operating incubators to conduct an evaluation of their programs and begin the process of resolving areas of weakness in their operations. The workshop is based on an incubator self-evaluation tool developed by NBIA.
This tool is designed to help managers and stakeholders of established incubators (those past the feasibility and development stages) conduct quick but comprehensive evaluations of their programs. The process begins with mission statements, strategic plans, staffing and finance and progresses to recruiting, selecting and servicing clients. It concludes with the spotlight on working with boards of directors, managing stakeholders and graduating clients.
The workshop will be a creative blend of lecture, individual activity and group discussions. Lectures will introduce attendees to the subject and the self-evaluation tool. Individual activity will occur as participants complete sections of the tool and score their incubators on each of the criteria. Group discussions will permit attendees to share areas in which their incubators are particularly strong or need more attention. Finally, brainstorming activities will help participants begin the process of finding solutions to the issues uncovered during the workshop.
Faculty - Jim Greenwood, president of Greenwood Consulting Group, has been active in the incubator industry since 1984. He codeveloped and then managed for 11 years the Los Alamos Small Business Center, the first incubator in New Mexico. Since 1995 he has consulted with more than 30 communities on incubator issues from feasibility to assessment. An author of numerous articles and instructor for previous NBIA Fall Training Institutes and conferences, Greenwood served on an advisory panel for the development of the NBIA self-evaluation tool used in this training session.
Fee: $300 members/$350
Developing a business incubation program, either for-profit or nonprofit, can be a complex undertaking. Jonathan Gorham will present the acclaimed Developers' Prep Course, which will cover how to conduct a feasibility study and develop a business plan, locate and attract prospective clients, create a self-sufficient incubator and achieve intended goals. Gorham also will explain how incubator managers can effectively use the Web to market their programs and help clients achieve success.
Whether you're in the conceptual stage or already knee deep in development, you can't afford to miss this workshop. Gorham has taught incubator feasibility and management techniques to more than 1,200 private developers and economic development professionals since 1991.
This particular training session has garnered consistently high evaluations from participants year after year. During its most recent offering at NBIA's 15th International Conference on Business Incubation, NBIA closed the workshop to enrollment after 75 attendees registered. Don't miss this workshop. Register early.
Faculty - Jonathan Gorham is founder and president of Gorham Associates, which provides incubator development and advisory consulting services and manages technology and commercialization projects throughout the Northeast. Gorham cofounded Science Park Associates, which developed the business and technology programs at Yale University's Science Park. He has consulted with more than four dozen communities on incubation development and management. Over the past two decades Gorham founded five start-up companies that have developed a variety of new products. His principal area of technology expertise is energy conservation. Gorham has an undergraduate degree from Harvard College and a master's degree in business from Yale University.
Organizational effectiveness is a measure of how well an enterprise uses its resources to achieve its goals. According to a recent Kauffman Foundation report (Profiles in Organizational Effectiveness for Nonprofits: 2001 Edition), effective organizations are mission directed, entrepreneurial, sustainable, outcome oriented, adaptable and customer focused.
For business incubator directors and staff, the challenges and opportunities related to achieving organizational effectiveness are doubly significant, as they must maximize the effectiveness of their own organizations while fostering effectiveness in their clients and partners. This workshop focuses first on the foundation of organizational effectiveness crafting mission and vision statements that are exceptionally clear and achievable in all the decisions, actions and programs the incubator undertakes.
After learning the key underlying
concepts (including organizational development, learning, culture and
climate), participants will analyze the current state of their incubator
organizations and draft transition plans to move to their "desired
state." In addition, workshop leaders and participants will brainstorm
and refine assessment techniques to insure that organizational effectiveness
is on track. The workshop also will explore how incubator staff can coach
and guide clients and partners to achieve organizational effectiveness.
Faculty - Mary Wilson Callahan, Ph.D., MBA, is president and founder of Work in Progress, a consulting practice whose key clients are incubator directors and formation teams as well as incubator member companies. She facilitates the growth of a high-performance organizational culture in corporations. Callahan also consults with university-based entrepreneurship and small business programs. She is a divisional vice-president of the U.S. Association for Small Business and Entrepreneurship, and has more than 20 years' experience in the high-tech corporate environment. Callahan spent four years as a consultant at the Advanced Technology Development Center Incubator in Atlanta.
J. Arthur Maxwell, M.A., is the CEO and founder of J. Arthur Systems, a 25-year-old, Colorado-based management consulting firm. Maxwell is an internationally respected leadership and management strategist, and is particularly experienced in coaching leaders to achieve their personal and professional goals. He is an adjunct professor of graduate business management at the University of Phoenix and a training consultant to the Institute of Public Management and Administration in Singapore.
Marie Longserre has served as the president and CEO of the Santa Fe Business Incubator since its inception more than four years ago. She has presented at numerous NBIA conferences and training sessions. The Santa Fe Capital City Business and Professional Women's Association named Longserre "Business Woman of the Year" in 2000, and she recently received a Governor's Annual Award for Outstanding New Mexico Women. The Santa Fe Business Incubator has been awarded a "John J. Gunther Award for Best Practices" from the U.S. Department of Housing and Urban Development as well as an award for "Excellence in Economic Development" from the New Mexico Chapter of the American Planning Association.
Fee: $300 members/$350
This two-day workshop is for incubator managers and consultants who mentor and advise companies. Participants will gain skills to train and assist companies in employing critical performance analytics, which are key to the long-term strategic planning and viability of start-up businesses.
Although incubator companies are diverse, the need for performing timely analyses is universal. The four topics of this session will provide participants with frameworks and resources that incubator management can implement or easily teach to the management of client firms. The format of the workshop will be a combination of informal lecture, allowing for questions and discussion, accompanied by short exercises that will clarify and reinforce concepts. The short exercises combine to form a comprehensive mini case study.
The four topics critical for the success of a start-up company, and covered in this workshop, are:
1) Financial Performance Analysis
NOTE: THIS SESSION PROVIDES UP TO 16 UNITS OF CPE FOR WORKSHOP PARTICIPANTS WHO ARE CERTIFIED PUBLIC ACCOUNTANTS.
Faculty - Lynne Pastor has a master's degree in industrial administration from the Graduate School of Industrial Administration at Carnegie Mellon University. Her concentrations of study included entrepreneurship, marketing, strategy, accounting and operations research. Pastor works with start-up companies in building feasibility models and conducting technology and business valuations. She also develops and facilitates financial analysis and marketing courses for professional and entrepreneurial education. Pastor has held positions in the high-tech practice of a Big Five accounting and consulting firm, in the economic development field and owned a retail business for 13 years. She is a member of the American Institute of Certified Public Accountants.
Fee: $500members/$550 nonmembers
This workshop will teach attendees how to apply a specific feasibility model to incubators in smaller communities (population less than 25,000) and rural areas. It differs from past feasibility workshops that NBIA has offered in that it uses a proprietary model developed by the workshop facilitator and focuses on issues particular to small and rural communities. Attendees will learn how to evaluate their communities' potentials for supporting successful incubators. They also will learn about critical issues that face small-town and rural incubators, and how to mitigate problem areas.
Much of the workshop will depend upon lectures given the magnitude of the material to be covered. However, opportunities will exist for networking, working on individual issues and working in group settings. Specific time blocks will encourage interactivity among the attendees as well as with the facilitator.
Faculty: Jim Greenwood, president of Greenwood Consulting Group, has been active in the incubator industry since 1984. He codeveloped and then managed for 11 years the Los Alamos Small Business Center, the first incubator in New Mexico. Since 1995 he has consulted with more than 30 communities on incubator issues from feasibility to assessment. Greenwood has authored numerous articles and has served as an instructor at previous NBIA Fall Training Institutes and conferences.
Bob Haywood is the executive
director of the Georgia Institute for Community Business Development and
works primarily with small and rural communities on economic development
issues. Under Haywood's direction, GICBD founded the Georgia Business
Incubation Association and provides the Association staff support and
guidance. Haywood's past job experiences include small town planning and
zoning. Haywood has overseen several incubator initiatives in rural Georgia,
including a feasibility study and business plan for a mixed-use incubator
in Wahington, Ga. (population 15,000) and an assessment of an arts and
crafts incubator in Swainsboro, Ga. (population 10,000).
page was last updated on 24 October 2001
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